Designed in conjunction with Dell as a complete solution for schools, the Latitude 2100 is a multi-faceted product: an easy to administer, kid-friendly, rugged and affordable laptop. Defined by bright colors, a soft yet robust exterior, a graspable spine that doubles as a place for student nametags and an innovative activity light; the Latitude is changing student’s and teacher’s lives. A best seller and Dell’s first dedicated educational laptop, Latitude 2100 gives us a reason to wish we were back in grade school.
Palm Zire
Memorex Loft Clock
Netgear Platinum II
Game Ready
DigiDesign
Dell Latitude 2100
Sling Media









NewDealDesign is a San Francisco based design agency specializing in product and information architecture for consumer and commercial experiences.
Ranked among the top design agencies in the world, we create iconic, award-winning products across the physical and digital business categories. Our clients range from start-ups to large corporations and include Dell, Logitech, Fujitsu, Better Place, Toshiba, SlingMedia, Fitbit and many more.
For more than a decade, we have been creating products that stand above the fray with their grace and simplicity. Having produced dozens of objects that embody the hallmarks of elegant and intuitive designs, NewDeal has emerged as a leading voice in international design. Equipped with the right talent, intuition and skill our studio has created some of the most successfully-designed objects of the decade.
We strive for simplicity in the make, use, and service of a product.
We seek clarity in defining the role that physical and virtual objects play in life.
We render a style that balances the notable and the workable.
Using an innovative process called “Hybrid Design”, we have accumulated over 100 design awards. Merging industrial, interactive, and brand design our multi-faceted team brings a wider perspective to projects – creating deliverable solutions that are both forward thinking and marketplace successful.
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