Lytro is a new icon for the next-era of photography. Visually defined by its striking figure, the innovative ‘extruded lens’ form, houses Lytro’s radical light field sensor – technology that allows you to focus after the photo is taken. The result of years of research & theory shrunk down into a pocket-sized object that reframes what photography is. Coupled with Lytro’s exclusive form is a magically useable interface that capitalizes upon the touch interaction found in smartphones. The outcome is a marked advancement in Product Architecture and the perfect example of compact packing.

NewDealDesign has been awarded this year’s National Design Award in the category of Product Design.
We’d like to give a whole-hearted thank you to the wonderful designers & clients who have come through our doors over the past 13 years and made this journey possible. Here’s to many more late nights and dazzling finished products. Cheers!

Airocide Air Purifier
Plair
Lytro
Fitbit Wireless Trackers
TYLT Mobile Accessories
Sifteo Cubes
NFC Fitness Court
Better Place Chargespot
Slingbox 700U
Sling Media
Tana Water Bar
Dell Studio Hybrid
Netgear Platinum II
Dell Latitude 2100
Wellsense MAP UI
Game Ready
Elo Touch Solutions
Logitech
Ogo
DigiDesign
Palm Zire
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