We are architects of advanced reality. We define objects and non-objects made to last through cultural shifts, business dynamics and across technological spheres. Beyond conventional design thinking or process, we work to craft progressive visions into tangible realities. We create delightful and workable designs for real people – living, loving, working and thriving. We do so with an unmatched talent, passion and always with a smile.
NewDealDesign is a creative agency based in San Francisco, specializing in Product and Information Architecture for consumer and commercial experiences. Founded in 2000 with 100+ design awards under our belt, we are one of the top 5 design teams in the country and among the very best in designing technology objects globally. We work with young start-ups to iconic global brands to deliver elegant, intuitive and impactful designs.
Gadi is a Bay Area based designer behind some of the most innovative and lasting technology products created over the last decade. Named ‘Master of Design’ in 2010 by Fast Company Magazine, Gadi works from the inside out to find products True Architecture and Cultural Grounding. Gadi started NewDeal to bring approachable design excellence to a wider audience and has become a leading design voice by working hands-on to forward this belief and craft objects that stand above the fray. Prior to founding NewDeal, Gadi was Vice-President of Design at Frog and Senior Designer at Scitex Corp. Gadi regularly speaks at design conferences, contributes his design insights to top publications and keeps a blog with Fast Company.