OGO 2.0 is an affordable, mobile messaging device targeted at the teen generation who prefer texting to talking. Simple and clear, the OGO is a carefully balanced statement of usability and style. The soft form is perfect for handling while the clamshell hinge hides a gem; a bay for an innovative accessory line. Distinctive, affordable, usable; we carried these design concepts from form to GUI for an inside-out strategy and helped OGO create a hit in the European market in the process.
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